SEO Glossary (A–Z)
A
Algorithm – A set of rules search engines use to determine how pages are ranked in search results.
Anchor Text – The clickable text in a hyperlink that tells search engines what the linked page is about.
Alt Text (Alternative Text) – Describes images for accessibility and...
SEO (Search Engine Optimization) – Glossary Definition
SEO, short for Search Engine Optimization, is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google, Bing, or Yahoo. The goal of SEO is to increase organic (non-paid) traffic by ensuring...