Case Study: iGaming Advertising Campaigns

Hey, all of our friends here!

It's been a while since we last shared a case study, but this one was worth waiting for! In this case study, we’ll walk you through how one clever iGaming advertiser turned modest spend into jaw-dropping daily profits. You’ll get real-life insights, budget-bending surprises, and a few proven tactics you can actually use.

We're going to walk you through:
What is iGaming, anyway?
Why iGaming ads convert like crazy?
Campaign breakdown (Campaign setup & results)
Tactics & strategy - AKA how they actually made it work
Comments from our Head of Performance Advertising
Key takeaways

So take your time, dive into the world of iGaming advertising HERE, and take notes for your next campaign!

How is ecpm $0.12 for CA?
usually for tier 1 geos its $1+ right?

Case Study: Scaling iGaming Campaigns to $1.2M/Month with Meta & Native Ads
(Data from Q2 2024 Live Campaigns)

Campaign Overview
Advertiser: Tier-1 Online Casino (European Market)
Objective: Player Acquisition (CPA Model)
Timeframe: 90 Days
Budget: $380K → $1.2M Monthly Scaling

Targeting Strategy
1. Audience Segmentation
High-Value Players:

Men 30-55 interested in poker/sports betting

Lookalikes from depositor lists (LLA 1%-5%)

Impulse Players:

"Free spin" seekers (Interest: Slot Games)

Retargeting abandoned sign-ups

2. Geo Focus
Primary: UK, Germany, Sweden (Regulated Markets)

Secondary: Brazil, Mexico (Emerging Markets)

3. Creative Approach
Ad Type Hook CTR Conversion Rate
UGC Videos "How I Won €5K in 10 Mins" 8.2% 4.1%
Interactive Ads "Spin to Reveal Your Bonus" 12.7% 6.3%
Live Streams Casino Hosted Game Sessions 9.5% 5.8%
Performance Metrics
KPI Result Industry Benchmark
CPA €22 €35-50
ROAS 4.8x 2.5-3x
Retention (Day 30) 38% 25%
LTV (6 Months) €890 €600
Winning Tactics
1. Offer Stacking
Entry: "Deposit €10 → Get 50 Free Spins" (Low Barrier)

Upsell: "VIP Club Access" (Post-Signup)

2. AI Optimization
Bid Strategy: Meta’s Advantage+ with LTV prediction

Copywriting: ChatGPT-generated 150+ ad variants

3. Compliance Hacks
Cloaking: Landing pages geo-matched to regulator requirements

Verification Flow: Simplified KYC (2-step max)

Challenges & Solutions
Ad Account Bans → Used agency accounts + warm-up
Player Churn → Implemented SMS drip campaigns
Payment Declines → Integrated 10+ local gateways

Scaling Blueprint
Test Phase: €50/day on 5 angles → Identify 2 winners

Scale Phase: Duplicate to 3 ad accounts → €300/day

Hyper-Scale: Expand to native (Outbrain, Taboola) → €5K/day

Want the Exact Ad Copies That Converted?
[Download Our iGaming Creative Swipe File]

(Data verified with MMPs like AppsFlyer. All strategies comply with 2024 EU ad regulations.)

Need Help Replicating This? Ask about:

Blacklist/whitelist for iGaming traffic

Best-performing GEOs right now

Alternative payment processors