We still build links, but:
Traffic is often driven by content, not the backlink
Conversions happen because of trust, not DR
Many top ranking pages have weaker link profiles but better UX
Are links now more of a psychological comfort for clients than a ranking driver? Or are we just getting smarter at blending them into bigger strategies?
Traffic is often driven by content, not the backlink
Conversions happen because of trust, not DR
Many top ranking pages have weaker link profiles but better UX
Are links now more of a psychological comfort for clients than a ranking driver? Or are we just getting smarter at blending them into bigger strategies?