Email marketing for newbie

I am new to affilaite marketing, i want to start it, but how do you guys collect or gather emails
welcome to the game - email collection is a huge part of affiliate success — here are a few common methods:

1 - lead magnets — Free PDFs, checklists, or tools in exchange for emails.
2 - landing pages with opt-in forms — Use platforms like Systeme, GetResponse, or simple WordPress setups.
3 - paid traffic to funnels — Run push/pop ads, social ads, or native ads to collect high-volume leads quickly.
4 - organic content — Blogs, YouTube, or TikTok + a call-to-action to join your list.

some affiliates run campaigns through CPC/CPM traffic (like what we do at ActiveRevenue) to scale faster with clear targeting by GEO, device, and intent. what niche are you thinking of starting in — health, finance, dating, something else? That’ll help define the best traffic and lead-gen strategy.
 
Email Marketing for Beginners: A Step-by-Step Guide
Email marketing is one of the most powerful and cost-effective ways to grow your business, build relationships, and drive sales—even if you're a complete newbie.

Here’s a simple, actionable guide to get started.

Step 1: Choose an Email Marketing Platform
You need a reliable email service provider (ESP) to send emails legally (avoid Gmail/Yahoo for bulk emails).

Best Beginner-Friendly Options:
Platform Free Plan? Best For
Mailchimp ✔ (Up to 500 contacts) Easy drag-and-drop builder
Brevo (ex-Sendinblue) ✔ (300 emails/day) Affordable automation
Moosend (14-day trial) E-commerce focus
ConvertKit ✔ (Up to 1,000 subs) Creators & bloggers
Recommendation: Start with Mailchimp or Brevo (user-friendly, free plans).

Step 2: Build Your Email List (Legally!)
You CAN’T just buy email lists—you need permission-based subscribers.

Ways to Grow Your List:
Lead Magnets (Freebie in exchange for emails)

Ebook / Cheat Sheet

Discount Code

Quiz / Free Tool

Website Pop-Ups (Use Sumo or OptinMonster)
Social Media Promos ("DM me 'EMAIL' for a free guide")
Offline Events (Collect emails at meetups/tradeshows)

Avoid Spam Traps: Only email people who opted in.

Step 3: Write High-Converting Emails
A) Welcome Email (First Impression)
Subject: "Your [Freebie] is inside! "
Body:

Thank them for subscribing

Deliver the freebie (link/download)

Set expectations ("You’ll get tips every Tuesday")

B) Promotional Email (Sell Without Being Pushy)
Subject: " [Problem]? Here’s the fix!"
Body:

Identify a pain point

Introduce your product as the solution

Add a clear CTA ("Buy Now," "Learn More")

C) Newsletter (Keep Engagement High)
Subject: "3 Quick Tips to [Benefit]"
Body:

Short, valuable tips

Link to blog/video

End with a question ("Reply with your biggest challenge!")

Pro Tip: Use emoji in subject lines (↑ opens by 15-20%).

Step 4: Automate Your Emails (Save Time!)
Set up automatic sequences so emails go out without manual work.

Basic Automation Flows:
Welcome Series (Send over 3-5 days)

Day 1: "Thanks + Freebie"

Day 3: "Here’s how to use it"

Day 5: "Ready for the next step?"

Abandoned Cart Emails (For e-commerce)

Email 1: "Forgot something?" (1 hour later)

Email 2: "Last chance + 10% off" (24 hours later)

Re-Engagement Campaign

"We miss you! Here’s a gift…" (For inactive subscribers)

Tools: Most ESPs (like Brevo, Mailchimp) have built-in automation.

Step 5: Track & Improve Performance
Check these key metrics in your email dashboard:

Open Rate (30%+ is good)

Click-Through Rate (CTR) (3-5%+ is decent)

Unsubscribe Rate (<0.5% is healthy)

How to Improve?

A/B test subject lines ("Free Guide" vs. "Your Exclusive Download")

Segment your list (Send different emails to buyers vs. free subscribers)

Clean inactive emails (Remove people who never open emails)

Final Checklist for Newbies
Pick an email service provider (Mailchimp/Brevo)
Create a lead magnet (Freebie to collect emails)
Set up a welcome email (Deliver freebie + intro)
Schedule 1 weekly newsletter (Keep engagement high)
Track opens/clicks (Optimize over time)

Need More Help?
Best free course: HubSpot Email Marketing

Best subject line tester: SubjectLine.com

What’s your biggest email marketing struggle? (Let me know—I’ll help!)
 
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