This is how you implement ASO:
1. Select short keywords with less than 50 (200) competitors. This way your app will be visible in the search results if the keywords work.
2. Optimize the app name and its description. Use App codes App Store SEO + iPhone and iPad app marketing that helps you perform keyword research.
3. Monitor the results of your ASO. When you are ready to update your app, remember to optimize the app description and the list of keywords. Remove those that do not work as well.
4. Introduce the feedback loop and ask your users leave reviews and ratings.
1.
When selecting keywords with low competition (under 50 or 200 apps), do you prioritize transactional intent or volume first — especially in the gambling vertical where many high-intent terms are often restricted or banned?
2.
How do you adapt metadata (title, subtitle, long description) for App Store vs. Google Play, given the strict compliance policies for real-money gaming apps?
3.
What tools or internal metrics do you rely on most to measure keyword effectiveness in gambling apps, beyond install volume — e.g. retention, ROAS, or LTV segmentation by keyword cluster?
4.
How do you handle rating/review acquisition in markets where incentivized actions can trigger penalties or review filtering — particularly for Tier-1 GEOs?
5.
Have you tested optimizing creative assets (icon, screenshots) based on player psychology specific to casino genres like slots, blackjack, or sweepstakes, and if so, what insights have you gathered?
