FACEBOOK ADS CPA JOURNEY

Hello Guys, actually this forum was very helpful in the past, but it seems now there are no more follow along journeys, so i have decided to create a journey facebook and cpa offers.

First Day: running a campaign for conversions: results 1 sale using a landing page that is not that good; spent 25$ made 28$ but i forgot to put the pixel on the network so facebook did not track this first sale shit yeah.
Second Day: no sales
total clicks: 170 on the landing page but only 45 clicks to the offer.
sales: 1 sale 28$
spend: 39$

i would love your suggessions about

i would love your suggessions
sounds like you're right at the edge of something solid — you’ve proven your offer converts, which is already better than half the game. Now it’s time to optimize the leak in the funnel. you got 170 link clicks but only 45 went through to the offer — that means your landing page is bleeding 125 clicks. That’s a huge drop-off. It tells me the issue isn't your traffic or the offer, it's your bridge.
maybe clean up the landing page, you make your CTA impossible to ignore. Keep it direct and action-driven, like “Get Instant Access” or “Claim Your Reward.” also, the above-the-fold focus -if your CTA is buried under too much info, people bounce. make sure it's visible without scrolling. and faster load time: if your page is slow, users drop. Compress images, cut scripts. as far as pixel fix — let FB optimize. re-run and let it learn.
if you want a steady traffic stream without constant bans or algorithm shifts, hit me up. I work with ActiveRevenue, a CPC/CPM platform with stable traffic across multiple verticals. We support tracking, optimization, and full control — and it's great if you're scaling CPA offers.
let me know if you want to test traffic that works without praying to Zuckerberg every day.

FACEBOOK ADS CPA JOURNEY: Your Roadmap to Profit

Phase 1: Foundation Setup

Niche Selection: Validate demand with Audience Insights & spy tools

Tracker Implementation: Setup Binom/Voluum with proper S2S postbacks

Pixel Perfect: Install CAPI v2 + Aggregated Event Measurement

Phase 2: Offer & Angle Testing

Offer Stacking: Test 3-5 CPA offers (SOI/DOI CC submits work best)

Creative Matrix: Mix UGC, slideshows & motion graphics

Angle Rotation: 5 emotional triggers per offer (FOMO/Curiosity/Urgency)

Phase 3: Scaling Science

KPI Framework:

Break-even ROAS: 1:1.2

Target CPA: ≤$12 for CC submits

Automated Rules:

Kill < 2x ROAS after $50 spend

Scale winners at 20%/day

Phase 4: Advanced Monetization

Lookalike Expansion: Stack LLAs 1%-10% with interest overlaps

Retargeting Funnel:

1-Day Viewers → DPA Catalog Sales

7-Day Engagers → Value Ladder Upsell

Cross-Pollination: Clone winners to Advantage+ Shopping Campaigns

Pro Tip: Always maintain

3x creative refreshes weekly

Negative audience pruning every 72h

Offer rotation based on payout fluctuations

Want the exact campaign structure I use for $50/day → $300/day scaling?
Drop your biggest FB Ads struggle below

*(Contains 12 proven frameworks from managing $2M+ in ad spend - formatted for immediate execution)*