How can I find easy-to-rank keywords?

The best way to find easy-to-rank keywords is to use tools such as Ubersuggest or Ahrefs, focusing on low competition terms with decent search volume and analyzing competitor sites for gaps.

The best way to find easy-to-rank keywords is to use tools such as Ubersuggest or Ahrefs, focusing on low competition terms with decent search volume and analyzing competitor sites for gaps.
That’s solid advice and a good starting point for building momentum with SEO. In addition to tools like Ubersuggest and Ahrefs, you can also leverage Google Search Console data for real-world queries already bringing some impressions to your site — those are often easier to win.

If you’re looking to complement organic growth with highly-targeted paid traffic while you wait for SEO to kick in, we can help you drive immediate results. Would you like me to show you how our platform can fill that gap while you build rankings?

Finding low-competition, high-potential keywords is the fastest way to boost organic traffic. Here’s a proven strategy to uncover "easy wins" for your SEO campaign.

1. Target Long-Tail Keywords (3-5 Words)
Why?

Lower competition (fewer authoritative pages).

Higher intent (users closer to buying).

How to Find Them:

Use Google Autocomplete (type your main keyword + letters a-z).

Check "People Also Ask" and "Related Searches" in Google.

Tools: AnswerThePublic, KeywordTool.io.

Example:

Main Keyword: "best running shoes" (high competition).

Easy Long-Tail: "best running shoes for flat feet women" (easier to rank).

2. Look for Low Keyword Difficulty (KD) Scores
Ideal KD: < 30 (Ahrefs/Semrush) or < 50 (Moz).

How to Check:

Ahrefs Keyword Explorer → Filter by "KD < 20".

Semrush Keyword Magic Tool → Sort by "Low Difficulty".

Ubersuggest → Free KD score (0-100 scale).

Pro Tip:

Even if KD is low, check the top-ranking pages’ backlinks (if they have 50+ links, it’s not truly "easy").

3. Find "Question" Keywords
Why?

Google prioritizes FAQ snippets (Position 0).

Users love direct answers (low bounce rate).

How to Find Them:

Search "your keyword + question words" (how, why, what, best).

Tools: AlsoAsked.com, Ahrefs’ "Questions" report.

Example:

"How to clean white shoes without bleach"

"Why does my cat meow at night"

4. Target Low Domain Authority (DA) Competitors
Why?

If top-ranking pages have DA < 30, you can outrank them faster.

How to Check:

Search your keyword on Google.

Analyze top 5 pages with MozBar (free Chrome extension).

If most have DA < 30, it’s a good target.

Example:

Keyword: "how to fix squeaky floorboards"

Top pages: DA 15-25 → Easy to beat.

5. Look for High-CPC Keywords (Low Competition Hack)
Why?

High Cost-Per-Click (CPC) = High commercial intent.

Many advertisers ignore these (less SEO competition).

How to Find Them:

Google Ads Keyword Planner → Filter "Low Competition" + High CPC.

SEMrush → "Keyword Gap" tool (find gaps vs. competitors).

Example:

"Best ergonomic keyboard for programmers" (CPC: $5+, low competition).

6. Find "Low Content Quality" Opportunities
Why?

If top-ranking pages have thin content, you can outrank them with better content.

How to Check:

Search your keyword.

Check if top pages:

Are short (< 800 words).

Have poor formatting (no headings, images).

Are outdated (published 3+ years ago).

Example:

Keyword: "how to store fresh basil"

Top page: 300 words, no images → Easy to outrank with a 1,500-word guide.

7. Use "SERP Gap Analysis" (Steal Competitors’ Easy Keywords)
Why?

Find keywords your competitors rank for but you don’t.

How to Do It:

Ahrefs/SEMrush → Enter competitor’s domain.

Go to "Top Keywords" → Filter by "Low KD".

Find keywords where they rank #5-20 (easier to overtake).

Example:

Competitor ranks #12 for "best budget DSLR camera" (KD: 25).

You can create better content and push it to top 5.