Youtube its not your property amd you can get banned for a minor mistake in a fraction of second
This is essential to defend against --using ANYONE'S property means you're just a pawn in their larger game. That includes Facebook, other social media, and search engines. Use them, but use two or more --if one shuts you down, you’ve got the others as a Plan B mode/pivot.
Also, one advantage of a legit rev-share deal is that you still get continuing income if things go wrong. I say legit because shaving is far too common. If someone clips/shaves 2% to 5%, you may never notice --but over time, that can add up to serious money. So yeah, the right one-shot deal starts to look better --especially when you’re covering real ad spend.