Recently I was having some issues in handling some keyword canonical issues. Here I am sharing everything what I did to improve keyword ranking for my client.
What problems did I face?
I want to rank on “remodeling san angelo” for the home page but some other pages are also trying to rank for that keyword.
Why do I need to solve this?
Keyword cannibalization can dilute your SEO performance by making Google unsure which page to rank for a particular keyword. Since my homepage is targeting “remodeling San Angelo”, but SEMrush shows that other pages like Kitchen Remodeling and Bathroom Remodeling are also ranking for that keyword, here's a precise action plan to fix and future-proof SEO strategy. :
Homepage: Target broad/high-volume keyword – remodeling San Angelo
Kitchen Remodeling Page: Target – kitchen remodeling San Angelo
Bathroom Remodeling Page: Target – bathroom remodeling San Angelo
Avoid repeating the exact phrase “remodeling San Angelo” in subpages unless it’s part of a longer-tail keyword (e.g., “affordable bathroom remodeling San Angelo”)
From the Kitchen and Bathroom pages, link to the homepage using anchor text like:
“See our full home remodeling services in San Angelo”
“Learn more about complete remodeling in San Angelo”
This signals to Google that the homepage is the canonical/broader source.
Ensure each page has a unique focus:
Homepage:
Home Remodeling San Angelo | Full-Service Renovation Company
Kitchen Page:
Kitchen Remodeling San Angelo | Custom Kitchen Renovations
Bathroom Page:
Bathroom Remodeling San Angelo | Expert Bathroom Upgrades
On each page:
Homepage H1: Remodeling Services in San Angelo
Kitchen Page H1: Kitchen Remodeling in San Angelo
Bathroom Page H1: Bathroom Remodeling in San Angelo
Use variations or LSI terms in subheadings to reduce duplication.
If the subpages mention “remodeling San Angelo” a lot but aren’t targeting it as the main keyword, add a canonical tag pointing to the homepage.
This is especially useful if content overlap is high.
<link rel="canonical" href="https://yourdomain.com/" />
Only do this if you’re not trying to rank those subpages for the broad term.
Audit your Kitchen/Bathroom pages and remove/reduce generic “remodeling San Angelo” mentions unless they’re contextually relevant.
Instead, focus on long-tail variations:
Kitchen: “modern kitchen remodeling in San Angelo”
Bathroom: “eco-friendly bathroom remodel San Angelo”
Use LocalBusiness or Service schema to help Google understand the focus of each page:
Homepage: broader HomeAndConstructionBusiness
Subpages: specific Service schemas for KitchenRemodeling, BathroomRemodeling
Make sure URLs are siloed and meaningful:
Homepage: /
Kitchen: /kitchen-remodeling-san-angelo/
Bathroom: /bathroom-remodeling-san-angelo/
Avoid:
/remodeling-san-angelo/kitchen/ (implies the homepage is not the main one)
Or vice versa
After implementing these changes:
Use Semrush Position Tracking Tool or GSC → Performance → Filter by Query to verify the correct page is ranking for “remodeling San Angelo.”
Maintain a keyword mapping sheet: One primary keyword per page.
Use Google Search Console regularly to catch emerging conflicts.
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What problems did I face?
I want to rank on “remodeling san angelo” for the home page but some other pages are also trying to rank for that keyword.
Why do I need to solve this?
Keyword cannibalization can dilute your SEO performance by making Google unsure which page to rank for a particular keyword. Since my homepage is targeting “remodeling San Angelo”, but SEMrush shows that other pages like Kitchen Remodeling and Bathroom Remodeling are also ranking for that keyword, here's a precise action plan to fix and future-proof SEO strategy. :
Homepage: Target broad/high-volume keyword – remodeling San Angelo
Kitchen Remodeling Page: Target – kitchen remodeling San Angelo
Bathroom Remodeling Page: Target – bathroom remodeling San Angelo
Avoid repeating the exact phrase “remodeling San Angelo” in subpages unless it’s part of a longer-tail keyword (e.g., “affordable bathroom remodeling San Angelo”)
From the Kitchen and Bathroom pages, link to the homepage using anchor text like:
“See our full home remodeling services in San Angelo”
“Learn more about complete remodeling in San Angelo”
This signals to Google that the homepage is the canonical/broader source.
Ensure each page has a unique focus:
Homepage:
Home Remodeling San Angelo | Full-Service Renovation Company
Kitchen Page:
Kitchen Remodeling San Angelo | Custom Kitchen Renovations
Bathroom Page:
Bathroom Remodeling San Angelo | Expert Bathroom Upgrades
On each page:
Homepage H1: Remodeling Services in San Angelo
Kitchen Page H1: Kitchen Remodeling in San Angelo
Bathroom Page H1: Bathroom Remodeling in San Angelo
Use variations or LSI terms in subheadings to reduce duplication.
If the subpages mention “remodeling San Angelo” a lot but aren’t targeting it as the main keyword, add a canonical tag pointing to the homepage.
This is especially useful if content overlap is high.
<link rel="canonical" href="https://yourdomain.com/" />
Only do this if you’re not trying to rank those subpages for the broad term.
Audit your Kitchen/Bathroom pages and remove/reduce generic “remodeling San Angelo” mentions unless they’re contextually relevant.
Instead, focus on long-tail variations:
Kitchen: “modern kitchen remodeling in San Angelo”
Bathroom: “eco-friendly bathroom remodel San Angelo”
Use LocalBusiness or Service schema to help Google understand the focus of each page:
Homepage: broader HomeAndConstructionBusiness
Subpages: specific Service schemas for KitchenRemodeling, BathroomRemodeling
Make sure URLs are siloed and meaningful:
Homepage: /
Kitchen: /kitchen-remodeling-san-angelo/
Bathroom: /bathroom-remodeling-san-angelo/
Avoid:
/remodeling-san-angelo/kitchen/ (implies the homepage is not the main one)
Or vice versa
After implementing these changes:
Use Semrush Position Tracking Tool or GSC → Performance → Filter by Query to verify the correct page is ranking for “remodeling San Angelo.”
Maintain a keyword mapping sheet: One primary keyword per page.
Use Google Search Console regularly to catch emerging conflicts.
You may also like:
1. Why SEO Doesn’t Work for Many Clients – Based on My Experience
Grab High Quality 301 Redirect Backlinks From Wikipedia, BBC, Forbes, HuffPost, Mashable, Cnet And NY Times
[Press Release]Authority PR Blasts | EIN, Benzinga, AP News, ABC, FOX, Mirror, UK News, FinanceBoost SEO & AuthorityFrom $99[1SEOWar...
Grab Handpicked Wikipedia Backlinks to bOOst Online visibility: Unlock the Power of Sticky, High DA 90+ Links for SEO Domination!