IMO, SEO is slowly dying — or at least transforming . I’ve been thinking about what could replace it or how it might evolve.
In the near future, I believe SEO (Search Engine Optimization) will shift into SAO — Search Assistant Optimization.
What is SAO?
Well, we already have ChatGPT sitting at #6 globally among all websites in the world, with 5.5 billion visits according to Similarweb stats. It already has internet access and can perform research for users. So I think the future of “search” will be driven by AI assistants, not traditional search engines.
That means our new goal will be to optimize content for tools like ChatGPT and other AI assistants — not just Google. That’s what I call SAO.
It’s coming. Or maybe it's already here.
What do you think? Does this make sense, or does SAO already exist under a different name?
In the near future, I believe SEO (Search Engine Optimization) will shift into SAO — Search Assistant Optimization.
What is SAO?
Well, we already have ChatGPT sitting at #6 globally among all websites in the world, with 5.5 billion visits according to Similarweb stats. It already has internet access and can perform research for users. So I think the future of “search” will be driven by AI assistants, not traditional search engines.
That means our new goal will be to optimize content for tools like ChatGPT and other AI assistants — not just Google. That’s what I call SAO.
It’s coming. Or maybe it's already here.
What do you think? Does this make sense, or does SAO already exist under a different name?