Yes, Google can rank AI-generated content if it meets their E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines. Google's ranking systems focus on content quality and relevance, not how it was created.
Key Factors Google Considers:
Quality & Originality – Content must be helpful, well-researched, and provide unique value.
User Experience – Easy-to-read, well-structured, and engaging content ranks better.
E-E-A-T – Demonstrating expertise and trustworthiness improves rankings.
Avoiding Spam & Automation Abuse – Mass-produced, low-quality AI content may be penalized.
Best Practices for AI-Generated Content:
✔ Edit & Refine – AI content should be fact-checked and human-polished.
✔ Add Expertise – Include original insights, case studies, or expert opinions.
✔ Optimize for Users – Answer search intent clearly and concisely.
✔ Avoid Duplication – Ensure content isn’t copied or overly generic.
Google’s Official Stance:
"Appropriate use of AI is not against our guidelines." – Google Search Central.
"Automated content designed to manipulate rankings is spam." – Google Spam Policies.