Can you advise me some SEO methods?

I need to set up SEO for a software company, but other than creating my own blog on their site, unique content, and building links, I couldn't think of anything worthwhile to do. Maybe you can suggest something? They have almost no traffic and no hits in the search results.

Hey Moonbringer! Here are a few things you can think about when trying to work on the SEO of your company website:

1. Technical SEO Assessment: Conduct a robust technical audit to address any site issues affecting performance. Incorporate an analytics tool like google analytics, firebase tracking, domo, segment, etc. for useful analytics.
2. Strategic Keyword Integration: Embed target keywords strategically in on-page content to enhance search visibility. Make sure the keywords fit in well and do not seem forced in the content
3. Local SEO Optimization: If your software company wants to cater to the local demographic then you can optimize Google My Business and make sure there are accurate business details across directories.
4. Diverse Content Portfolio: Expand your content types beyond just blogs. Try adding case studies and tutorials.
5. User Experience Enhancement: Refine website navigation, calls-to-action, and forms to elevate the user experience.
6. Competitor Analysis: Analyze competitors to identify content gaps and staying ahead of them if they are missing lacking in content on a certain topic
7. Social Proof Integration: Showcase client testimonials and success stories. This will bolster your credibility, build social proof, and help increase your authority in the eyes of the search engines

Implementing these strategies will help you make a comprehensive and data-driven SEO approach for increasing your website's visibility and traffic. I hope this helps! Good luck!

SEO (Search Engine Optimization) is the core strategy for improving a website’s visibility in search engines, encompassing technical optimization, content creation, user experience, and more. Below are key SEO methods to systematically boost your site’s rankings and traffic:

1. Technical Foundation Optimization: Ensure Your Site is "Search Engine-Friendly"​

1.1 Site Structure & Crawlability​

• Adopt a clear hierarchical structure (Homepage → Category Pages → Detail Pages) with no more than 3 levels of nesting to facilitate crawler access.
• Submit an XML Sitemap to tools like Google Search Console and Baidu Webmaster Platform to outline your site’s page distribution for search engines.
• Fix crawl barriers: Use a robots.txt file to restrict crawlers from irrelevant pages (e.g., admin panels, duplicate content) and resolve 404 errors, broken links, or redirect loops (use tools like Screaming Frog for audits).

1.2 Page Speed Optimization​

• Compress images (use WebP format, tools like TinyPNG), minify unnecessary JavaScript/CSS (merge files, enable lazy loading), and reduce server response time (choose reliable hosting or use a CDN).
• Optimize Core Web Vitals (LCP, FID, CLS) using Google’s PageSpeed Insights—these metrics directly impact user experience and rankings.

1.3 Mobile Adaptation & Responsive Design​

• Ensure your site displays correctly on mobile devices and tablets (Google uses mobile-first indexing). Avoid issues like "missing mobile content" or "tiny fonts"—test with Google’s Mobile-Friendly Test tool.

2. Content Strategy: Focus on "Value & Relevance"​

2.1 Keyword Research & Placement​

• Use tools (Google Keyword Planner, Semrush, Ahrefs) to analyze user intent (informational, navigational, transactional) and target long-tail keywords with high traffic and low competition (e.g., "how to grow succulents for beginners" is more specific than "succulents").
• Naturally integrate keywords: Include them in the title (H1), opening paragraph, subheadings (H2-H6), image ALT tags, and URLs—avoid stuffing (aim for a 2-8% keyword density).

2.2 High-Quality Content Creation​

• Meet user needs: Content must be "useful, unique, and in-depth." For example, informational keywords require detailed tutorials; transactional keywords need product benefits and reviews.
• Diversify formats: Combine text, images, videos, and infographics to enhance richness (Google favors multimodal content).
• Update regularly: Keep your site active (e.g., weekly blog posts) but prioritize quality over frequency—optimize high-potential pages (e.g., top-performing content with declining traffic) first.

2.3 Avoid Content Pitfalls​

• Eliminate duplicate content: Use canonical tags to specify preferred pages and prevent crawlers from indexing identical content across URLs.
• Reduce "shallow content": Avoid short, low-value pages (e.g., product pages with only specs)—Google prioritizes "comprehensive topic coverage."

3. Link Building: Boost Site Authority​

3.1 Internal Link Optimization​

• Add relevant internal links (e.g., "Related Articles," "Recommended Reads") to help search engines discover new pages and distribute authority to key pages.
• Diversify anchor text: Mix keyword-rich anchors with generic phrases (e.g., "click here," "learn more") to avoid over-optimization.

3.2 High-Quality External Backlinks​

• Earn natural links from authoritative sites: Attract links through original research, data reports, or trending topics (e.g., industry media coverage, academic citations).
• Avoid "black hat tactics": Purchasing links or spamming comment sections risks penalties (Google’s Penguin algorithm targets low-quality backlinks).
• Monitor backlink quality: Use tools like Ahrefs or Majestic to audit links—disavow toxic ones via Google’s Disavow Tool.

4. User Experience (UX) Optimization: Improve "Dwell Time & Conversions"​

4.1 Page Design & Navigation​

• Use a simple navigation bar to help users find pages quickly (e.g., "Home → Products → Specific Item")—avoid cluttered menus.
• Include clear CTAs: Make buttons like "Buy Now" or "Download Guide" prominent with high-contrast colors.

4.2 Reduce Bounce Rates​

• Create engaging above-the-fold content: Titles and opening paragraphs should address user needs directly (e.g., "3 Steps to Fix a Blue Screen" is clearer than "Computer Repair Tips").
• Minimize distractions: Avoid excessive pop-ups or auto-playing videos/audio, which often drive users away.

4.3 Local SEO (For Offline Businesses)​

• Optimize Google My Business/Baidu Maps: Complete details like address, phone number, and hours; upload photos and encourage customer reviews.

5. Data Analysis & Continuous Optimization​

5.1 Monitor with Tools​

• Use Google Analytics (GA4) to analyze user behavior: Identify high-traffic pages, long dwell times, and low bounce rates—optimize underperforming pages.
• Leverage Google Search Console (GSC) to track keyword rankings, clicks, and crawl errors—resolve indexing issues promptly.

5.2 Adapt to Algorithm Updates​

• Stay updated on Google’s core algorithm changes (e.g., the March 2025 Update) and avoid violating guidelines (e.g., over-optimization, low-quality content).
• If traffic fluctuates post-update, prioritize auditing content quality and backlinks over overhauling your site structure.