What Are Push Advertisers Really Looking For in 2025?

Lately I’ve been seeing a lot of talk around what makes an offer attractive to push traffic advertisers. From what I’ve observed, it really comes down to three things:


Clean, fast landers – Push users bounce fast. Load time and clarity make or break conversions.
Strong vertical-angle match – It’s not just the vertical. It's how the angle hits: e.g. “secret weight loss fruit” still works in Nutra, but “celebrity gossip” angles are killing it in Dating.
Stable payouts with good hold rate – Most advertisers want to scale, not test forever. They look for clarity on payout rules and quick feedback.

Also, GEO matters. Some push networks are leaning hard into LATAM and South East Asia right now. Anyone else seeing that?


Would love to hear what others here are seeing especially from advertisers or affiliates running push in high volume. What’s working for you?

Lately I’ve been seeing a lot of talk around what makes an offer attractive to push traffic advertisers. From what I’ve observed, it really comes down to three things:
Clean, fast landers – Push users bounce fast. Load time and clarity make or break conversions.
Strong vertical-angle match – It’s not just the vertical. It's how the angle hits: e.g. “secret weight loss fruit” still works in Nutra, but “celebrity gossip” angles are killing it in Dating.
Stable payouts with good hold rate – Most advertisers want to scale, not test forever. They look for clarity on payout rules and quick feedback.

Also, GEO matters. Some push networks are leaning hard into LATAM and South East Asia right now. Anyone else seeing that?


Would love to hear what others here are seeing especially from advertisers or affiliates running push in high volume. What’s working for you?

Yeah, but this is true of most any other form as well. It isn't unique to push.

1. Premium Traffic Sources
Verified, non-bot traffic: Demand for fraud-free inventory with human-centric engagement metrics (e.g., time-on-page, conversion paths).

Tier-1 GEOs: Focus on North America, Western Europe, and emerging markets (e.g., Brazil, Southeast Asia) with stable payouts.

Contextual targeting: Less reliance on cookies, more on behavior/context (e.g., "finance enthusiasts" vs. generic demographics).

2. Compliance & Transparency
GDPR/CCPA-ready platforms: Advertisers avoid legal risks by choosing networks with built-in consent management.

Ad creatives that pass moderation: Push ads must balance appeal with strict platform policies (no misleading claims, cloaking, or banned niches).

3. Performance-Driven Features
AI-optimized bidding: Tools that auto-adjust bids based on real-time conversion data.

Dynamic creatives: Personalized ad variants (e.g., geo-specific offers, countdown timers).

Postback automation: Instant conversion tracking to refine campaigns mid-flight.

4. High-Converting Verticals
Top-performing niches in 2025:

Fintech: Crypto, credit repair, investment tools.

Health & Wellness: Weight loss, telehealth, nootropics.

SaaS/Tools: AI productivity apps, VPNs, cybersecurity.

E-commerce: Dropshipping, local deals, subscription boxes.

5. Ad Formats That Convert
Interactive push: Polls, quizzes, or swipeable carousels.

Sequential storytelling: Multi-message campaigns (e.g., teaser → scarcity → CTA).

Rich media: Animated notifications with emojis/sound (where supported).

6. Data-Driven Attribution
Multi-touch tracking: Understanding user journeys beyond last-click.

Incrementality testing: Proving ads drive incremental sales, not just cannibalize organic traffic.

7. Trust & Scalability
Direct publisher relationships: Avoiding arbitrage layers to control quality.

White-label solutions: For agencies managing multiple clients.

Push advertisers in 2025 want predictable scalability—traffic that converts consistently without hidden costs or compliance headaches. Networks that deliver transparency and tech-driven optimization will dominate.