Sabareesan mani
New member
The best way to place ads on Facebook for nutra offers ? I heard you need cloaking and a whole bunch of things.
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What is the best set up to use Facebook ads for nutra vertical ?
- Thread starter Sabareesan mani
- Start date
- Featured
Most 'nutra' offers, if seen, are not accepted by Facebook Ads.
I'm not saying people don't do it, but as lawyers say, nothing's illegal until you get caught.
So, you need to set up a cloaking funnel to show Facebook moderation something other than what you're actually selling, if it's nutra, ED, sexually orientated or some form of other prohibited content.
Cloaking can work and often doesn't work because if someone's triggered Facebook, they're not going to use a moderation IP range that this commonly known, so eventually you get caught and got to start all over again, and again, and again, and again.
I'm not saying people don't do it, but as lawyers say, nothing's illegal until you get caught.
So, you need to set up a cloaking funnel to show Facebook moderation something other than what you're actually selling, if it's nutra, ED, sexually orientated or some form of other prohibited content.
Cloaking can work and often doesn't work because if someone's triggered Facebook, they're not going to use a moderation IP range that this commonly known, so eventually you get caught and got to start all over again, and again, and again, and again.
domainable
New member
To set upFacebook Ads for the nutra vertical(health supplements, vitamins, wellness products), follow this strategic framework tailored to compliance, audience targeting, and performance optimization:
1.Compliance & Account Setup
Ad Policy Adherence:Avoid medical claims like "cures diseases" or "treats conditions." Instead, focus onsupporting health benefits(e.g., "supports immune health" or "promotes joint mobility").Explicitly state "This product is not intended to diagnose, treat, cure, or prevent any disease" on landing pages.Usepre-approved account structures(e.g., verified US/Philippines identity accounts) and stable VPNs to minimize ad rejection risks .Meta Pixel & Conversions API:Install theMeta Pixelon your website to track conversions (purchases, sign-ups) and build custom audiences. Integrate theConversions APIfor server-side data accuracy, especially post-iOS 14 privacy changes.
2.Audience Targeting
Core Targetingemographics: Focus on35+ audiencesinterested in health, fitness, or anti-aging. For weight loss products, target women aged 25–55 and men aged 40–65 .Interests: Use keywords like "supplements," "natural health," "weight management," or "gut health."Behaviors: Target users who’ve recently researched health products, purchased supplements, or engaged with wellness content.Lookalike Audiences:Create 1–2% lookalikes of high-value customers (e.g., repeat buyers) to scale reach .Exclusions:Avoid targeting users under 18 and those with sensitive health conditions (e.g., diabetes) to comply with GDPR and Meta’s policies .
3.Ad Creatives & Copy
Visuals:UseUGC-style testimonials(real people sharing results) to build trust. Soft lighting and authentic settings work best .For weight loss products, usesubtle transformation hints(e.g., X-ray images, illustrated progress, or merged "before/after" visuals) instead of explicit before/after photos .Highlight product packaging, certifications (e.g., GMP, USDA Organic), and scientific research (if available).Copy Structure:Headlines: Use curiosity-driven or benefit-focused hooks, e.g.,"Finally! Joint Support Without Prescription Meds"(direct benefit) ."How She Lost 20lbs in 8 Weeks Without Dieting"(storytelling) .Body Copy:Address pain points (e.g., "Tired of low energy?") and position your product as a solution.Include social proof (e.g., "Trusted by 50,000+ customers").CTAs: Use urgency (e.g., "Limited Stock" or "Get 20% Off Today") and clear actions (e.g., "Shop Now" or "Claim Your Trial").Ad Formats:Video Ads(15–30 seconds): Showcase product usage, testimonials, or educational content.Carousel Ads: Highlight multiple product benefits or ingredients in a scrollable format.Dynamic Ads: Retarget users who viewed specific products but didn’t convert .
4.Landing Page Optimization
Key Elements:Trust Signals: Display trust badges (e.g., BBB accreditation, third-party lab results), customer reviews, and money-back guarantees.Clear Value Proposition: Use bold headers (e.g., "100% Natural Energy Boosters") and bullet points for benefits.Simplified Checkout: Reduce friction with one-click purchases or guest checkout options.Tools:UseInstapageorUnbounceto create high-converting, mobile-optimized landing pages with A/B testing capabilities .Align landing page messaging with ad creatives (e.g., if the ad promises "fast results," the page should detail the timeline).
5.Ad Placement & Budget
Top Performing Placements:Facebook News Feed: High engagement for visual-heavy ads.Instagram Stories: Effective for younger audiences (25–45) with full-screen video creatives.Audience Network: Lower-cost placements on partner apps/sites, ideal for scaling reach.Budget Strategy:Start with adaily budget of $50–$200per ad set to test audiences and creatives.UseAdvantage Campaign Budget (ACB)to let Meta allocate funds to top-performing ad sets .Allocate 70% of the budget to proven audiences and 30% to testing new segments.
6.Retargeting Campaigns
Segments:Cart Abandoners: Target users who added products to their cart but didn’t purchase with ads offering discounts or free shipping.Page Visitors: Retarget users who spent >30 seconds on your site with educational content (e.g., blog posts, guides) to build trust.Engaged Users: Target those who watched 50%+ of your video ads with follow-up product demos.Ad Formats:Usedynamic adsto show personalized product recommendations based on browsing history.Testcarousel adswith case studies or FAQs to address common objections.
7.Performance Tracking & Optimization
Key Metrics:Cost Per Acquisition (CPA): Aim for a CPA 30–50% lower than the product’s profit margin.Return on Ad Spend (ROAS): Track ROAS at campaign and ad set levels.Conversion Rate: Benchmark 2–5% for nutra verticals (higher for weight loss/wellness offers).Optimization Tips ause underperforming ad sets (e.g., >$50 spent with 0 conversions).Test 5–10 ad creatives per campaign to identify top performers.Adjust bids based on time-of-day performance (e.g., boost budgets during peak shopping hours).
8.Adapting to Meta’s 2025 Policies
Data Limitations:Meta’s 2025 restrictions limit tracking health-related conversions (e.g., supplement purchases). Usecontextual targeting(e.g., targeting users reading health articles) andthird-party data providersto compensate .Alternative Platforms iversify toInstagram ReelsorTikTokfor younger audiences, andGoogle Adsfor intent-driven searches (e.g., "best multivitamins for women").
Example Campaign Structure
Campaign Objective: Conversions (purchase events).Ad Set 1:Audience: Women 35–55 interested in "weight loss," "keto diet," or "gut health."Placements: Facebook News Feed + Instagram Stories.Creative: Video testimonial of a woman discussing 10lbs weight loss with your product.Ad Set 2:Audience: Men 45–65 interested in "joint health," "testosterone support," or "fitness."Placements: Facebook Feed + Audience Network.Creative: Carousel ad highlighting ingredients and scientific studies.Retargeting Ad Set:Audience: Users who visited the product page in the last 30 days.Creative: Dynamic ad offering 10% off with a countdown timer.
By combiningcompliance-driven creatives,hyper-targeted audiences, anddata-backed optimization, you can maximize Facebook Ads’ effectiveness in the nutra vertical while mitigating policy risks. Always prioritize transparency and value to build long-term trust with your audience.
1.Compliance & Account Setup
Ad Policy Adherence:Avoid medical claims like "cures diseases" or "treats conditions." Instead, focus onsupporting health benefits(e.g., "supports immune health" or "promotes joint mobility").Explicitly state "This product is not intended to diagnose, treat, cure, or prevent any disease" on landing pages.Usepre-approved account structures(e.g., verified US/Philippines identity accounts) and stable VPNs to minimize ad rejection risks .Meta Pixel & Conversions API:Install theMeta Pixelon your website to track conversions (purchases, sign-ups) and build custom audiences. Integrate theConversions APIfor server-side data accuracy, especially post-iOS 14 privacy changes.
2.Audience Targeting
Core Targetingemographics: Focus on35+ audiencesinterested in health, fitness, or anti-aging. For weight loss products, target women aged 25–55 and men aged 40–65 .Interests: Use keywords like "supplements," "natural health," "weight management," or "gut health."Behaviors: Target users who’ve recently researched health products, purchased supplements, or engaged with wellness content.Lookalike Audiences:Create 1–2% lookalikes of high-value customers (e.g., repeat buyers) to scale reach .Exclusions:Avoid targeting users under 18 and those with sensitive health conditions (e.g., diabetes) to comply with GDPR and Meta’s policies .
3.Ad Creatives & Copy
Visuals:UseUGC-style testimonials(real people sharing results) to build trust. Soft lighting and authentic settings work best .For weight loss products, usesubtle transformation hints(e.g., X-ray images, illustrated progress, or merged "before/after" visuals) instead of explicit before/after photos .Highlight product packaging, certifications (e.g., GMP, USDA Organic), and scientific research (if available).Copy Structure:Headlines: Use curiosity-driven or benefit-focused hooks, e.g.,"Finally! Joint Support Without Prescription Meds"(direct benefit) ."How She Lost 20lbs in 8 Weeks Without Dieting"(storytelling) .Body Copy:Address pain points (e.g., "Tired of low energy?") and position your product as a solution.Include social proof (e.g., "Trusted by 50,000+ customers").CTAs: Use urgency (e.g., "Limited Stock" or "Get 20% Off Today") and clear actions (e.g., "Shop Now" or "Claim Your Trial").Ad Formats:Video Ads(15–30 seconds): Showcase product usage, testimonials, or educational content.Carousel Ads: Highlight multiple product benefits or ingredients in a scrollable format.Dynamic Ads: Retarget users who viewed specific products but didn’t convert .
4.Landing Page Optimization
Key Elements:Trust Signals: Display trust badges (e.g., BBB accreditation, third-party lab results), customer reviews, and money-back guarantees.Clear Value Proposition: Use bold headers (e.g., "100% Natural Energy Boosters") and bullet points for benefits.Simplified Checkout: Reduce friction with one-click purchases or guest checkout options.Tools:UseInstapageorUnbounceto create high-converting, mobile-optimized landing pages with A/B testing capabilities .Align landing page messaging with ad creatives (e.g., if the ad promises "fast results," the page should detail the timeline).
5.Ad Placement & Budget
Top Performing Placements:Facebook News Feed: High engagement for visual-heavy ads.Instagram Stories: Effective for younger audiences (25–45) with full-screen video creatives.Audience Network: Lower-cost placements on partner apps/sites, ideal for scaling reach.Budget Strategy:Start with adaily budget of $50–$200per ad set to test audiences and creatives.UseAdvantage Campaign Budget (ACB)to let Meta allocate funds to top-performing ad sets .Allocate 70% of the budget to proven audiences and 30% to testing new segments.
6.Retargeting Campaigns
Segments:Cart Abandoners: Target users who added products to their cart but didn’t purchase with ads offering discounts or free shipping.Page Visitors: Retarget users who spent >30 seconds on your site with educational content (e.g., blog posts, guides) to build trust.Engaged Users: Target those who watched 50%+ of your video ads with follow-up product demos.Ad Formats:Usedynamic adsto show personalized product recommendations based on browsing history.Testcarousel adswith case studies or FAQs to address common objections.
7.Performance Tracking & Optimization
Key Metrics:Cost Per Acquisition (CPA): Aim for a CPA 30–50% lower than the product’s profit margin.Return on Ad Spend (ROAS): Track ROAS at campaign and ad set levels.Conversion Rate: Benchmark 2–5% for nutra verticals (higher for weight loss/wellness offers).Optimization Tips ause underperforming ad sets (e.g., >$50 spent with 0 conversions).Test 5–10 ad creatives per campaign to identify top performers.Adjust bids based on time-of-day performance (e.g., boost budgets during peak shopping hours).
8.Adapting to Meta’s 2025 Policies
Data Limitations:Meta’s 2025 restrictions limit tracking health-related conversions (e.g., supplement purchases). Usecontextual targeting(e.g., targeting users reading health articles) andthird-party data providersto compensate .Alternative Platforms iversify toInstagram ReelsorTikTokfor younger audiences, andGoogle Adsfor intent-driven searches (e.g., "best multivitamins for women").
Example Campaign Structure
Campaign Objective: Conversions (purchase events).Ad Set 1:Audience: Women 35–55 interested in "weight loss," "keto diet," or "gut health."Placements: Facebook News Feed + Instagram Stories.Creative: Video testimonial of a woman discussing 10lbs weight loss with your product.Ad Set 2:Audience: Men 45–65 interested in "joint health," "testosterone support," or "fitness."Placements: Facebook Feed + Audience Network.Creative: Carousel ad highlighting ingredients and scientific studies.Retargeting Ad Set:Audience: Users who visited the product page in the last 30 days.Creative: Dynamic ad offering 10% off with a countdown timer.
By combiningcompliance-driven creatives,hyper-targeted audiences, anddata-backed optimization, you can maximize Facebook Ads’ effectiveness in the nutra vertical while mitigating policy risks. Always prioritize transparency and value to build long-term trust with your audience.